What Does Comme Des Garcons Mean?

Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential style houses on earth. Its worldwide good results was not crafted by regular promoting or mainstream tendencies, but through a Daring philosophy: problem the norm, break conventions, and Permit originality talk louder than recognition. This unconventional approach grew to become the foundation for CDG’s worldwide growth.

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CDG gained Intercontinental focus by presenting clothing that turned down conventional Thoughts of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of worldwide trend editors and buyers early while in the 1980s.

This world-wide visibility strengthened the CDG Hoodie identify and attracted faithful customers from every single corner of the world.

The 1995 "Snooze" selection consisted of striped pajamas "bearing prints of identification numbers and marks of navy boot prints".[thirty] Contemporaneous media coverage juxtaposed photos of the gathering with images taken at Auschwitz concentration camp, along with the controversy been given Worldwide coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and recognized as a corporation in 1973. The manufacturer's identify was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", especially from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").

The 2006 autumn/Wintertime assortment handled the idea of the persona,[fifteen] the alternative ways to present one's self to the world. Fusing personalized menswear with feminine aspects for example corsets and flower printed dress fabrics, Persona was another assortment that mixed the feminine Using the masculine.

CDG built a strong distribution program by placing its solutions in prime luxury vendors like Dover Street Sector, SSENSE, Farfetch, Comme Des Garcons Barneys, and Global boutiques. This gave the brand use of elite clients globally though preserving its creative integrity.

In 2017, the company introduced a brand new fragrance, Concrete, and marked its start within the US which has a supper curated via the artist and chef, Laila Gohar.

Each and every store was made as an inventive Area, maximizing CDG Hoodie's track record for innovation and presenting consumers an immersive retail practical experience.

Using the rise of shopping online, CDG expanded its reach by giving collections as a result of official and partnered e-commerce platforms. Social networking and vogue communities served spread the brand name’s identification, building pieces such as the Enjoy Coronary heart tees and Converse sneakers viral globally.

The CDG x Converse Chuck Taylor grew to become Among the most regarded sneaker collaborations on the planet, aiding CDG get to world wide mainstream visibility though staying accurate to its edgy creativity.

Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, generally extra like artwork installations than manner reveals earned globally media protection, reinforcing the manufacturer's standing for groundbreaking creative imagination.

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The business also generates a line of agendered fragrances, nearly all of that are unconventional on the planet of perfume and aligned with the models of its garments.[6]